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What are Rich Transcripts?

Rich Transcripts are structured pieces of information that describe a video and its content. The most familiar kind of rich transcript is a speech transcript, which composes of the verbal speech from a video. We see this commonly in places like YouTube, and nowadays many meeting software tools also offer this as a feature. While speech transcripts are a great source of rich and deep information, they are not the only kind of rich transcript that Cloudglue offers. Cloudglue also exposes other kinds of rich transcripts, including:
  • Visual scene descriptions: A description of the visual scene in a video.
  • Scene text: The text that is visible on the screen in a video.
Combining speech, with these other rich transcript types allows Cloudglue to turn your videos into a rich and structured source of information.

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What can you use it for?

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Speech

Speech transcripts are the most intuitive kind of rich transcript, and are the most commonly used. They are a great source of information for a variety of use cases, including:
  • Searching for specific words or phrases
  • Finding key takeaways or action items from a meeting
  • Generating a summary of a conversation

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Visual scene descriptions

Visual scene descriptions are a great way to know what is physically happening in a video. They are a great way to understand the context and setting of a video, and are a great way to identify key visual elements or objects in a scene. Examples of visual scene descriptions include:
  • Detecting important visual cues or actions
  • Monitoring product placement or branding
  • Identifying people or objects in the scene
  • Understanding visual transitions between scenes
  • Analyzing visual composition and framing

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Scene text

Scene text is the text that is visible on the screen in a video. Commonly, this could be closed captioning, but it could also be other text that is visible on the screen. Examples of scene text include:
  • Closed captioning
  • Text from a presentation
  • Text from a document or on the background
  • Menu text or product labels

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Putting it all together

Separately, each of these rich transcript types are great on their own, but when combined, they can provide a very methodical and deep way to understand different scenes throughout a video. Speech allows you to know what is being said for context at a time, while visual scene descriptions and scene text allow you to really understand who, what, when, and where a scene is taking place.

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Next Steps

To learn more about how to use rich transcripts, including step by step examples, you can read our Transcription Guide. For information about how to do on-demand transcriptions, you can read our On-Demand Transcription Guide.